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master the art of purposeful   

Reinvention

We help women reimagine and recreate their career and life at midlife & beyond.

Feeling Stuck?

feeling stuck, uninspired or a little lost at midlife?

We've all been there. But you don't have to stay there.

If you're ready to ditch your ordinary, going-through-the-motions existence in favor of the extraordinary life you've always dreamed of, self-image work is the answer. We'll show you how.

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Our inside out approach Helps with Three Life-Changing Things

CLARITY

DISCIPLINE

ACTION

Rediscover who you are & what you want your life to be at midlife & beyond.

Practice purposeful thinking and emotional self-command so you feel better and more fulfilled every day.  

Take steady, committed action so you follow-through on all your dreams and desires today and every day.

From personal experience we can tell you that the more you try to ignore that inner voice, the louder it gets.

But we know that it isn't always easy to follow it. After all, you spent a long time building your life. Blowing it up can seem like a bad idea.

No matter how much you long for change, it's scary. Especially at midlife.

That's why most of us talk ourselves out of our dreams by telling ourselves things like "we're too old" or "it's too late."

We want you to know that's a lie. It's never too late. And midlife is the perfect time to reinvent your life. 

But the truth is, doing something new will require you to first BE someone new. Because what brought you here, won't get you there.

That's why we focus on self-image.

Because how you see yourself determines how you feel about yourself. How you feel about yourself shapes how you show up everyday. And how you show up everyday ultimately creates your life.

We help you get clear on who you are now and what you want.

We help you develop the mental discipline and self-belief to go after it.

And we help you take steady, committed action until you make it happen. 

Underpinning it all is learning to see yourself in a new way. Cultivating a new self-image. One that's aligned with where you want to go.  

And when you do THAT, exciting things start to happen.

That's how you make big bold dreams happen. 

Join us. Your extraordinary future is waiting. And let this be the year you FINALLY go after it.



something inside telling you it's time for a change?

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It's important to listen. Because that inner voice isn't going anywhere.

LEARN MORE ABOUT Us

Dreaming big is important. It's what keeps the spark alive. 

Unfortunately, at midlife most of us focus on staying the course even if it's not what we want in life.

I think that's a travesty. And that's why I started this business.

When you work with us, you'll finally get clear about what you want. Even if you've never been clear before. 

Then you'll create the self-image, confidence, belief and commitment so you make it happen.

Our proven approach combines more than 30 years of corporate ladder-climbing, where I reinvented myself time and again, with several stints at the helm of brands large and small, all in need of reinvention. 

Brand strategy and reinvention - whether for a corporation or an individual - is my thing. 

All that practical life and career experience plus certifications and study in cognitive-based coaching, positive psychology and neuroscience means that you'll have the proven formula, powerful tools and practical been-there-done-that wisdom you need to strategize and reinvent without fear and self-doubt holding you back.

So what do you think? Let's DO this!








we believe in dreaming big and making it happen

I'm Carla Hudson, Founder of The Purposeful Career

Download the manifesto to discover the I'm-ready-for-anything, let's-get-this-done mindset my clients build. It's the foundation for the life (and career) you want.


Learn the secret to an unstoppable you