yes! tell me more!

change your self-image & you'll change your entire life.

Feeling Stuck, Uninspired or a Little Lost at Midlife? 

If you're ready to ditch your ordinary, going-through-the-motions existence in favor of the extraordinary life you've always dreamed of, self-image work is the answer.

We'll show you how.

Don't even try to ignore it because your inner voice is relentless.

The more you ignore it, the louder it gets.

But it's not always easy to follow it. After all, you spent a long time building this life.

It's one thing to dream big. It's quite another to live big.

No matter how much we long for change, it's scary. Especially at midlife.

That's why we talk yourself out of our dreams by telling ourselves we're too old or it's too late.

But we want you to know that's just a story your brain is telling you to keep you safe.

Midlife is the perfect time to reinvent your life. 

But the truth is, doing something new will require you to first BE someone new. Because what brought you here, won't get you there.

That's why we focus on self-image.

Because how you see yourself determines how you feel about yourself. And how you feel about yourself determines how you show up everyday. And how you show up ultimately creates your life.

And if what your big dream isn't aligned with how you see yourself, you must bridge the gap. You'll need to evolve your self-image.

That way, you start taking action that's consistent with the woman who already HAS the career and life you're dreaming of.

And when you do THAT, exciting things start to happen.

That's how you conquer big bold dreams. And how you make them last. 

Want a guide to help you get there? Join us. Your extraordinary future is waiting. And let this be the year you FINALLY go after it.



Is something inside telling you it's time for a change?

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It's important to listen. Because that inner voice isn't going anywhere.

LEARN MORE ABOUT Us

Dreaming big is important. It's what keeps the spark alive. 

Unfortunately, at midlife most of us focus on staying the course even if it's not what we want in life.

I think that's a travesty. And that's why I started this business.

When you work with us, you'll finally get clear about what you want. Even if you've never been clear before. 

Then you'll create the self-image, confidence, belief and commitment so you make it happen.

Our proven approach combines more than 30 years of corporate ladder-climbing, where I reinvented myself time and again, with several stints at the helm of brands large and small, all in need of reinvention. 

Brand strategy and reinvention - whether at a corporate or personal level - is my thing. 

All that practical life and career experience plus certifications and study in cognitive-based coaching, positive psychology and neuroscience means that you'll have the proven formula, powerful tools and practical been-there-done-that wisdom you need to strategize and reinvent without fear and self-doubt holding you back.

So what do you think? Let's DO this!








THIS IS WHERE your BIG DREAMS COME TO LIFE.

I'm Carla Hudson, Founder of The Purposeful Career

Download the manifesto to discover the I'm-ready-for-anything, let's-get-this-done mindset my clients build. It's the foundation for the life (and career) you want.


Learn the secret to an unstoppable you